Sony and game publisher Namco Bandai are planning to form a new company to create games for the PlayStation 3, as well as software for personal computers.
The new venture will be named Cellius Inc., which implies the company's objective to make use of the Cell Boradband Engine for entertainment content development.
According to reports from Japan, the partnership was designed to not only help Sony's PlayStation business but also to aid its attempts to combat Microsoft and Apple in terms of other digital home appliances, such as televisions and music players, which are increasingly including Internet functionality. The Cell processor is already planned to be used in high end television sets from Toshiba.
CELLIUS, Inc.
Scope of Business: Audio & Visual software and computer software development, production, and distribution
Location: Tokyo, Japan
Establishment Date: Mar 6, 2007
Management: 2 directors from Sony and Namco respective, with one from Namco as the chief director
Capital: 100million yen
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